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Members & Partners

The mission of Discover Upcountry Carolina Association is to promote tourism as an economic activity in Upcountry South Carolina while enhancing the natural and cultural resource base that it supports.

Discover Upcountry Carolina Association is one of South Carolina's regional tourism development and promotion agencies as designated by the South Carolina Department of Parks, Recreation and Tourism (SCPRT). The Association was established in 1978 and serves Anderson, Cherokee, Greenville, Oconee, Pickens and Spartanburg Counties.



As a membership-based organization our primary focus is exposure for our members. Members are represented at trade and travel shows attended by the Association and have the opportunity to participate in travel writer press trips and tour operator familiarization (fam) trips. Members also receive a listing and description in our Visitors Guide (70,000 pieces printed annually) and on our website. The online listing also includes a website hyperlink.


Standard membership is $100/year with additional category listings at $50 each.

The Featured Website Listing ($250) is an additional member opportunity for greater exposure on our website. It includes a larger, top-of-page listing within a category, larger text and photo included on search results.

To exercise this option, select it on the membership application. To upgrade your listing, please contact us.



The Upcountry Visitors Guide is the official vacation and travel guide to South Carolina’s Upcountry. It is one of the primary marketing tools used to attract leisure visitors to this region. Advertising in the guide will allow you to place your message in front of Upcountry visitors, new residents and relocation prospects.

Stretch your marketing dollars by advertising with us. We advertise the Upcountry in regional and national publications: Southern Living, Redbook, Reader’s Digest and Woman’s Day to name a few. We receive over 30,000 requests for the Upcountry Visitors Guide each year that are generated from these advertisements. An additional 40,000 copies of the Upcountry Visitors Guide are distributed through Welcome and Visitor Centers across the state and at national trade and travel shows. Put your message in front of these qualified readers.


Click here for the Discover Upcountry Media Kit and rate card.



Tell us about your events! Click here to submit an event to our online calendar. Also, please add [email protected] and [email protected] to your media distribution list. We’ll help spread the word.

Need to link with us? It’s easy. Click here for a choice of website badges.

Join us on Facebook. Visit http://www.facebook.com/UpcountrySC and join the conversation. “Like” our page and add it to your favorites to stay up-to-date on regional happenings.

Submit your Deals and Specials to our Specials & Packages page. We want our visitors to know about your offers. Got an exclusive just for them? We love that. Have an ongoing special? Let us know about it. Click here to submit your latest discounts, deals and packages.



Contact Us

Questions? We're happy to answer them.

[email protected]